Digital marketing refers to marketing via electronic devices or the internet. It is another term for internet marketing. Currently, hundreds of businesses are involved in digital marketing. They find it easier and low cost. They can reach a considerable number of people.
Currently, businesses can reach their target audience utilising channels such as television, radio, magazines, events, and even direct mail. Now people spend more of their time online trying to reach potential buyers via digital channels. After all, marketers must go where the people are.
If you want to switch and diversify your marketing portfolio with the help of a digital marketing agency, you probably want to understand the advantages of this new digital marketing strategy.
1. Boost customer loyalty with frequent communications
It costs more to draw and convert new customers rather than retaining existing ones. It isn’t easy to establish customer loyalty, but it will be worth your effort.
Although finalising a sale with your customers is excellent, it is even better to retain those customers after a sale. A customer that is retained can make a second purchase or recommend your brand to others to boost your sales. According to data in the US alone, 40% of ROI from online shopping comes from repeat customers. They make up 8% of site visitors. For customer retention, you need to contact them, and a digital marketing agency makes it more effortless than ever.
2. Engage the customer at each buying stage
Before the popularity of digital marketing, not many people were talking about the customer journey. Primarily because it was not easy to understand and analyse, in many cases, a customer would go to a physical store after encountering an ad on TV or newspaper. But in digital marketing, it is possible to track every step the customer makes. This happens the moment they wish to find a solution or product.
It is typical for a consumer to do an online search and compare prices on different websites than visit a store to try the product or actually shop on an online store. Mobile apps actually provide shoppers with special offers and coupons and customer support and comparison tools, which boost understanding of the purchasing journey. In digital marketing, you will, in fact, be able to follow the entire buying journey of the customer.
3. Reach the right audience
It is now easier than ever to segment audiences since most digital marketing platforms allow you to target a specific audience. Marketers have access to tools that can keep track of an individual’s online activities and demographics. Digital marketers can utilise data to provide user-specific products or services that they may be drawn to. For example, a visitor clicks on the display ad, whether on social media or search engine.
If a visitor’s content is based on their interests and online behaviours, it creates positive reinforcement and makes shopping more effortless and more satisfying.
4. Generate consistent lead pipelines
Create your sales funnel. Sales are the primary purpose of marketing. Assess the funnel system for creating consistent leads and sales from traffic. In other words, you must convert traffic into san enthusiast of your brand. The job of a sales funnel is to separate the window shoppers from authentic buyers. It also boosts the customer journey.
5. Optimise and obtain high conversion rates
In contrast to traditional marketing, which includes costly TV, radio, or print ads, online advertising platforms are low cost. It can also boost your ad conversion rate more conveniently compared to traditional advertising. With print advertisements, it is challenging to track conversion since everything is happening offline. How can you know if someone discovered your ad in a magazine and then went to your physical store? If you can track the performance of your advertisement, you can optimise it.