Digital Marketing
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Directions for Future Research
Combining these perspectives raises interesting research questions going forward. In some cases, these perspectives offer complementary explanations that enhance our…
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First purchase diffusion model
The seminal first purchase model is the Bass (1969) model of the timing of first purchase of new products, especially…
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An introduction to paid search
Paid search is a deceptively complex channel and one that, like many other marketing channels on and offline, takes many…
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Researching your SEO strategy
One of the biggest mistakes that marketers make when creating an SEO strategy is to start with the following question:…
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Content For SEO
SEO is now much more reliant on a good content strategy. The good news is that there is no real…
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Organizational structure and SEO
One of the surprisingly important areas of SEO and one that is often overlooked or not implemented, due to its…
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Resources for Learning: The Case and the Collaborative Work Platform
The two key elements in the development of the subject are the case study and collaborative work platform. 240 C.C.…
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How To Set Up Your Own Sewing Show N’ Tell?
First, you have some decisions to make. What is the intended point of focus or emphasis for your group and…
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Keyword research
Having created personas the next job is to start to build your focus keyword list. This might seem daunting, especially…
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