Education
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First purchase diffusion model
The seminal first purchase model is the Bass (1969) model of the timing of first purchase of new products, especially…
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An introduction to paid search
Paid search is a deceptively complex channel and one that, like many other marketing channels on and offline, takes many…
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MY BEGINNING SEWING MACHINE
Ok! Run down to Target or Walmart and grab one off the shelf. Or, you might drive past a garage…
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Researching your SEO strategy
One of the biggest mistakes that marketers make when creating an SEO strategy is to start with the following question:…
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Content For SEO
SEO is now much more reliant on a good content strategy. The good news is that there is no real…
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Considering LCTL in the TELL Context
Ward and Genabith argue that “One way to kill off a language is to teach another one” (Ward & Genabith,…
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Resources for Learning: The Case and the Collaborative Work Platform
The two key elements in the development of the subject are the case study and collaborative work platform. 240 C.C.…
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