Many brands are taking advantage of the existing limits on in-person events to prepare for digital transformation. Consumer needs and aspirations are increasingly driving today’s market. As technology improves, people’s desires shift, and brands must adapt to meet those shifts. Businesses are allocating funds for the development of new technology, such as augmented reality, and are planning for the approach they want to make in the future. By investing in technology, these companies can evolve and progress into what will be the future of marketing in the digital age.
The pandemic has propelled augmented reality technology into the mainstream, forcing brands to look outside the box and experiment with new methods of communication. AR was a slow-moving technology just a few years ago, but now it is progressing at breakneck speed. If businesses don’t cope-up with these technologies, they won’t be able to meet the expectations of the audience. Consumers interact with brands and make purchasing decisions via mobile, which has become one of the most important media kinds. When it comes to driving sales and increasing brand value via mobile devices, AR gives you another tool in your toolbox. In a market flooded with new digital material, businesses are continuously looking for innovative methods to stand out. Brands must go beyond passive digital content and adopt an inventive, interactive approach to connect with their audiences.
Contrary to popular assumption, augmented reality is more than simply bunny ear face filters. There are numerous methods for brands to use augmented reality to boost engagement and sales. The first step in gaining more audience and creating a captivating experience is to identify and understand user habits. Some users, for example, prefer to watch videos without sound. Keeping this in mind, your content should be made and designed in such a manner that it can be appreciated even without sound, or if some people like to watch short content, it’s critical to design and creates short and easy content. Leading businesses recognize that time waits for none, and as a result, they’ve turned to augmented reality. AR creates engaging goods and remarkable customer experiences. The next important factor to consider is user patience. Consumers are growing desensitized to digital platforms as they are continuously bombarded with new content. Brands must make an impact within the first few moments of a user’s engagement to leave a lasting impression.
The Augmented Reality market is skyrocketing. Though AR has been around for decades, the latest Web AR technology has now made it accessible to every domain. There are many other AR trends like AR filter, shopping AR, web AR, etc. are incredibly used by the agency. The number of AR uses has exponentially increased. Here are a few examples, how businesses have used AR to promote their brands. In the showroom, a customer may like a nightstand or sofa, but they may be unsure how it will fit into their living space. That’s where IKEA, a low-cost furniture company created augmented reality software to let e-commerce shoppers imagine how products may look in their homes while purchasing online to eliminate this problem for consumers. Customers at IKEA can now move from examining things to purchasing them in just a few simple steps thanks to the usage of augmented reality. French sportswear company Lacoste has recently used AR for the very first time, combining 3D product scanning with its AR app. When inside a Lacoste retail location, shoppers place their foot on a designated AR graphic area and view it through their smartphone. The app will customize the size of the shoe to show how it might look on the consumer, as well as display additional useful product details. Sephora, a cosmetic and beauty brand has successfully used AR to create AR try-on filter wherein the users can try makeup products. Similarly, there are many other brands out there already leveraging the power of AR to meet their marketing goals. Whether it’s reaching a new demographic, driving foot traffic, or boosting e-commerce transactions, smart brands are recognizing that AR has the potential be a true marketing game-changer.
In conclusion, augmented reality has evolved from a pipe dream to a substantial reality in just a century. Until developers and UX designers begin to think about how AR can be integrated with daily life to improve the quality, efficiency, and productivity of experiences. There is no doubt that Augmented Reality holds its application in almost every field. As devices adapt to new technology, the growth of AR is exponentially huge. With so many positive advantages, AR has reshaped our future and helped brands to leave a lasting impact on the audience.