The start of a new year is a great time to reflect, make plans, and work out what to do differently from previous years.
And working out how to grow is a perfect thing to think about at this time. At the core of that is your marketing plan.
We are here to help you market and grow your business in 2022 faster than ever before. We want to share some ideas to help you do this.
It’s essential to have a plan to help you work effectively to get the best results.
So let’s get to the ideas and grow your business.
1 – Leverage influencers effectively
How do you get the best bang for your buck with influencers?
There are two key points to get right. The first is to pick the right influencer, and the second is to get the right gift.
Choosing the right influencer is relatively straightforward. Find someone who shares your target audience, and that’s at a similar stage as your brand. So if you’re just starting out, choose a small-scale influencer, this way, you’ll have a better chance of success.
In terms of gifts, if you can get them to do an unboxing video of your products, that’s amazing. And why not try to throw in a company T-shirt and other merchandise, such as custom stickers, for them to show the camera.
2 – Run social media competitions
On the theme of social media, competitions can be another great source of engagement from both current followers and new prospects.
The trick is to run a competition where to enter, people have to tag friends, and for doing that, they get another entry for every friend they tag.
This way, your competition can really scale, and you can reach thousands of people within just a few days for a very low cost.
In fact, the cost is mostly in the price, so don’t skimp because big prizes will result in more people hearing about it.
3 – Trigger the power of reciprocity
Reciprocity is a part of social psychology that is triggered by giving someone a gift.
Companies have been using the power of reciprocity for years in marketing campaigns to great effect. So how do you use it in your marketing?
The trick is to find a low-cost gift that people like but has a high perceived value.
One example of this is a custom printed, premium transparent sticker. Take this example below. It looks awesome, and if you hand them out at an event, we believe it would help create that bond between your brand and the prospects that are part of reciprocity.
4 – Increase your conversion rate
If your business sells products or services online, increasing your conversion rate could be the best thing you ever do.
For example, if you can improve your conversion rate from 1.5% to 3%, that will half your cost of acquisition. That is huge for your company, meaning you can either acquire a lot more customers for the same amount of money or making your business a lot more profitable.
So how do you increase a conversion rate?
The biggest impact will be to remove any friction from the purchasing experience alongside working on your offer.
Ultimately you want to try and 10x the value you offer, compared to your competitors.
But you still need to be careful about making a profit and being a sustainable business. So choosing to add a gift when the cart total goes over a certain amount can be a good tactic.
This gift could be a sticker printed with your brand. If you have a brand with a loyal following, this can be really powerful and help to improve your conversion rate.
We hope these ideas have sparked some creativity and got you thinking about how you can grow your business in 2022.
Of course, there are many ideas you can implement, and these are just a few.
We particularly like focusing on conversion rate as it has such a big impact on the cost of acquiring customers for so many businesses.
If you have any other ideas for growing your business in 2022, please share them with us in the comments below.
Thanks for reading.