Take a look at the various services we offer to learn how Tectantra’s unique approach to digital marketing can help your company. If you would like to chat to us directly, get in touch with one of the team.
We take the time to learn about you and what drives your business. The result is a custom digital marketing strategy that delivers substantial ROI.
- WHY DIGITAL MARKETING
Because Digital Marketing Levels the Online Playing Field
Gone are the days when business owners still welcome the notion that Digital Marketing is only for the likes of multinationals and large corporations that have the sufficient resources required to mount an online marketing campaign. Digital Marketing actually levels the playing field, providing small and medium enterprises the chance to compete against the big boys and attract their share of targeted traffic.
With digital marketing, small companies now have the resources to perform sales and marketing processes that were previously available only to large corporations. Without a call center, small businesses can engage effectively with multiple customers, even to customers from any parts of the world even if they don’t have physical stores or branches in these locations.
Digital Marketing Is More Cost-Effective than Traditional Marketing
Small businesses have very little resources and even capitalization. This is why Digital Marketing provides them with a better and much more cost-effective marketing channel that delivers results. Digital Marketing Spend Report highlighted that up to 40% of respondents claimed getting considerable savings by using digital marketing methods of promotion for their products and services.
That is why according to the Survey, 28% of business owners surveyed will shift marketing budget allocations from traditional media channels and invest them into digital online marketing tools and techniques. HubSpot confirms this as shown in the chart below that confirms how digital marketers get better Cost-Per-Lead (CPL) compared to other marketing channels.
Because Digital Marketing Delivers Conversion
Businesses marketing products and services online measure success by the percentage rate of incoming traffic gets converted into leads, subscribers or sales, depending on the intended purposes of your website. Without conversion, all your traffic would mean nothing and all your marketing efforts will simply go to waste. That is why business owners are streamlining their digital marketing campaigns towards conversion optimization, making it a top priority above everything else.
There are several tools and techniques that you can use for your digital marketing campaign such as Search Engine Optimization, social media marketing and email marketing. As seen from the chart below from HubSpot’s 2013 State of Inbound Marketing Report, these three that generate quick and effective communication and interaction with targeted audiences will deliver better-than-average results in terms of higher conversion rates.
We have a wide range of web services and full digital marketing services to grow business strategically.
Content marketing involves creative strategy, innovative ideas, and digital PR. We produce bespoke media for your target audience to create a buzz around your brand. We'll get you heard out there.
Interested in any kind of digital marketing services? Consult our experts. No consultation charges are applied.
SEO Services in INDIA
Search Engine Optimisation (SEO) is the process of improving the visibility of your site in Google’s search results, putting you at the forefront of your target audience. It is an important part of any digital marketing strategy.
Our SEO services include over 5 years of combined experience.
As an SEO agency we are can help you with technical expertise such as the creation and implementation of schema code, as well as award-winning off-page link building tactics supported by in house writers and editors. We work in tandem with you to deliver a bespoke, tailored service, helping you rank highly for search queries you want to rank for.
Our Search Expertise and Approach
With affordable prices specifically tailored to your needs, we won’t offer a “one type fits all” solution, instead, analyzing your needs and determining exactly what’s needed to satisfy them. As your SEO agency we will always include:
- Keyword research backed with search trend analysis
- Full site audits
- Creative content creation
- Full monthly reports detailing successes and actions moving forward and analysis of results
Organic SEO Specialists
We do everything possible to ensure that our techniques comply with the various search engine guidelines, and we offer complete transparency to our clients. We always recommend the long-term, content-led approach to SEO. White hat methods pay off in the long run.
If client targets or time sensitive campaigns necessitate risk, we ensure clients are completely up to speed as to what these risks may involve. We believe that educated clients get the best value out of the services we offer.
Social Media Marketing Agency
Since its development, social media has radically changed the way brands interact with consumers and vice versa. Today, it’s a critical part of smart businesses’ digital marketing strategy. As social media specialists, we have an end-to-end knowledge of how to use it to achieve your objectives and how it integrates with other channels.
Whether you’re looking to build brand awareness, send quality website traffic, generate leads or drive sales, we tailor our process to meet your needs. This is how we work:
Firstly, we run an audit to determine your social landscape. We will look at your competitor’s activity – what’s working for them? Where do the opportunities lie? – alongside profiling your audience and determining how they behave.
This is used to develop our strategy. Posting on social media is a fairly easy task, but doing it well involves careful thought. We determine the optimal way to reach your audience including the what, when and where, so your fan base grows, engages and converts.
After this, we create and curate content for the job. We build and manage content calendars and creative campaigns to generate buzz around your brand, stating the concept, rationale and how to execute it to maximise effectiveness.
We’re constantly monitoring and analysing, spotting opportunities and using data-driven insights to optimise our posts and campaigns. We use a mixture of social listening tools and advanced analytics to find how people are responding and who best to target to deliver the best performance.
Finally, we send you fully customised social reports showing you key metrics on page and campaign performance alongside actionable insights and our recommendations for the future. We cut through the fluff and show you only what’s important to achieve your goals.
5 reasons to use Tectantra as your Social Media Marketing Agency
- You’ve setup a Facebook or Twitter page because your competitors have but you don’t know what to post and how to get new fans.
- You’re an established business, you’ve got a small fan base but you struggle to commit resource to keeping it up to date. Your fans don’t engage that much so you want help, strategy and ideas to make social work for your company.
- You’re a big brand, you’ve got a massive fan base and they engage well but you want to get everyone talking about you. You’ve seen other big brands have big viral success and you want to know how.
- We’re experts in social media and understand the fine details of each social platform including Facebook, Twitter, Instagram and LinkedIn.
- Most importantly, while we help you talk to your fans in the form of social posts, we like to talk to you regularly either in person or on the phone to have a real conversation with you about how the business is doing, how you are, and how we can use social to help you achieve your business objectives.
“Tectantra are deeply committed to achieving our goals. It’s a pleasure working with them.”
Social Media Management
Social media was created for people to talk to each other and it’s no different for brands. Good social media management essentially means developing and maintaining lasting relationships with your audience, and it’s crucial for the growth of your business. This is something we can take completely off your hands or we can provide your social community manager with the right strategy for your audience.
Engaging your fans, providing personable customer service and creating two-way conversation can make a huge difference to your social media efforts and the way people feel about your brand. It helps build trust among new prospects and create evangelists out of customers. As such, good social media management has a valuable ripple effect and can generate ongoing leads and customers.
WHAT INCLUDES IN SOCIAL MEDIA MARKETING
- Social Media Management
- Facebook Advertising
- Twitter Advertising
- Instagram Advertising
- LinkedIn PPC
- Influencer Marketing
PPC | Pay Per Click
We power every click to your site
PPC is a highly cost-effective method of advertising on both search engines and websites. You only ever pay when a user clicks on your ad, and you control how much you pay for each click. You decide how much budget to allocate per day, week or month.
There are many PPC platforms available, but the most popular is Google Ads (formerly Google AdWords). Google Ads is segmented into: paid search, shopping, display, remarketing, and YouTube.
- Paid Search refers to sponsored results that appear at the top of the Google listings when you run a search query.
- Shopping also appears in the sponsored search results, but ads show a product image and price, unlike paid search which is just text ads.
- Display refers to textual or graphical advertisements placed on 3rd party webpages.
- Remarketing allows you to target your advertising to people that have visited your site already, allowing you to convert window shoppers into customers.
- YouTube offers In-Stream and In-Display advertising, showing ads before users watch a video on YouTube. These ads can also appear within YouTube’s search results.
It’s not just Google that offer PPC advertising – Bing, LinkedIn, Facebook, Instagram, and Twitter all offer pay-per-click advertising. Tectantra manage PPC campaigns across all these platforms.
Here are a few reasons you should use Passion Digital to manage your PPC campaigns:
- Tectantra are PPC experts with decades of collective experience who will manage all of your PPC activity, leading the strategy and providing insights and detailed reporting.
- We are a results-driven agency and focus on delivering leads and sales.
- We provide a bespoke service for each of our clients. Not only do we want to help grow your business, we also want to help you understand how PPC can be integrated into your digital marketing plan.
- Has your website has only just gone live or is about to? Are your natural search rankings unsurprisingly low? We can help you achieve instant visibility and establish your initial PPC activities.
- If your current provider isn’t doing a good job and you’re not seeing a return on investment, we can guarantee that our level of skill and experience can allow you to achieve the results you’re looking for.
-VIDEO MARKETING SERVICES
YouTube is the second most popular search engine after Google, and web pages with videos in them generally experience a 157% increase in organic traffic. By 2019, videos will account for 85% of online traffic in the India.
If you’re looking to incorporate video into your marketing plan, you’re making a smart move, and your customers (and your wallet) will thank you. Blue Corona has a proven track record of creating engaging videos for all types of video marketing campaigns, including social media videos, website videos, and video advertising. If you want your videos to pack a punch and captivate your audience, we’re the video marketing company for you.
Video Marketing: Your Ticket to Better Leads, More Sales, and Lifelong Customers
When you choose video marketing services from our online video marketing company, we’ll help you with all aspects of your company’s video creation from start to finish, including:
- Professional video script copywriting
- On-site shot consultation, design, and filming
- High-quality video production and publication
- Video graphic creation
- Video SEO on both YouTube and your website (to help your video show up in search engine results)
-CONTENT MARKETING SERVICES
Engage your best prospects. Grow brand equity. Measure everything.
Portent has you covered from initial strategy, to pen-meets-paper content production, to amplifying your message and generating links with your best content.
Our Content Marketing Services
Content marketing development takes discipline and commitment, and we want to help you every step of the way. First, we’ll partner with you to understand what makes your company unique. Then, we take your passionate expertise and share that online with our holistic approach that works for any industry.
Why Businesses Choose Us for Content Marketing Development
- We’re an agency with the expertise to create content for businesses in virtually any industry and of any size, from small and mid-sized businesses to Fortune 500 companies.
- When we consistently publish, distribute, and measure content, we expand your website’s digital footprint, increase website traffic, and drive online leads and conversions.
- We practice what we preach — we use content marketing to fuel our own business. Check out our award-winning blog, where every week we publish fresh content from our internal experts.
- We have thought leaders in the industry who regularly present at conferences, and our CEO has written two books on content marketing.
- Our Integrated Approach to Digital Marketing drives all our content marketing services, from strategy to content creation services to measurement.
Content Marketing Strategy
Before we create content, we need to answer key questions together: How will we create content? When and where will we publish it? What topics will we cover? Who is our audience?
We have an established keyword research and mind-mapping process that leads to dozens of creative ideas. This can fuel your online content calendar for months, making consistency a key component of your strategy.
Relevant and unique web copy is the currency of the Internet. We write in-depth articles, blog posts, landing pages, and guides that earn SEO value and drive traffic to your site.
Publishing in a variety of content formats attracts new audiences and drives sharing on social media. We create videos, infographics, data visualizations, quizzes, and more.
“If you build it, they will come” is not a mantra that applies to content. We help you properly distribute your content beyond your website — through social media, pay per click advertising and many other channels.
-EMAIL MARKETING SERVICES
Email marketing is a proven content marketing strategy for increasing brand awareness, growing website traffic, generating leads and promoting products and services. Whether you’re looking to overhaul your email marketing program, are in search of a marketing automation agency or simply want to maximize the results of your email marketing efforts, Tectantra is on hand to assist every step of the way.
How It Works
Along with industry-specific content writers, designers and project managers, your content marketing strategist will work with your team to craft targeted email campaigns designed to engage and convert recipients. Through the use of leading industry technology and established email marketing best practices, you can spread your message to huge numbers of potential customers while continually refining your strategy based on detailed data analysis.
Email Campaign Management
- Targeted Asset Launch Campaigns
- Relevant Drip Email Campaigns
- Customized List Segmentation
- Automated Email Messaging and Synchronized Sends
- Content-Driven Email Marketing Strategy